前沿拓展:美容化妆品品牌排行榜大全
拥有20年行业积淀的OnlyLady于今年推出重磅IP 【诚意榜单的样子】,在今年6月,我们携手美容行业意见、美容皮肤科医生专家、大数据洞察平台、艺术家和媒体人,鼎力打造多方行业从业者共同参与的深度全评测榜单,召集近百位创作者持续发声,联合话题强势上线。在北、上、杭、深,全国四地商圈户外大屏持续轮播,多位明星助阵打call,全网话题曝光量超9000W。
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2022年深秋我们再度起航,这一次,集结千万级美容时尚博主、美学专家、中日韩皮肤科医生、TOP级虚拟偶像等百位行业专研者,携手特别战略合作伙伴宸帆,联合时趣洞察引擎,在百件单品中甄选年度具诚意的心选之作,为你奉上今年值得期待的必买榜单!
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同时,北、上、杭、深(北京斯普瑞斯奥特莱斯商城、北京蓝色港湾、杭州远洋乐堤港、上海静安大悦城、深圳京基KK MALL),全国四地商圈户外大屏持续轮播助阵打call。
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今天,2022 OnlyLady美容天后「诚意榜单 百大赏」 —— 年终榜单揭晓!
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从表象到根本,肌肤保养进阶到细胞根源层面,品牌将前沿抗老成分和科技定向传导至肌肤更深层,从根源唤醒肌肤细胞核心内部力量,赋能,实现更加的护肤目的。同时,“量肤定制 一人一方”的护理模式让护肤更有针对性和仪式感。
据时趣洞察引擎平台数据显示,成因复杂的皮肤敏感问题讨论度日渐升高,敏肌像是被打上“新时代流行病”的标签,因此,越来越多保养品更加照顾到敏感肌、受损肌的修护需求,帮助修护敏感肌脆弱屏障,从肌底提升肌肤耐受。
另外,多维协同的护理方式变得更加普遍,用配比突破性结合多重活性成分,一瓶解决保湿滋养、抗氧抗老、修护、美白等多种诉求,开启护肤的更新时代。
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疫情对大众美妆习惯的改变仍在继续,经常性佩戴口罩以及“悦己”等个性化审美态度的影响下,无瑕疵审美正在迎来转折,底妆逐渐“护肤化”,向着多元功效方向迈进。同时,彩妆更加强化“眼唇”以及个性化腮红。
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年轻Z世代擅长打造宅家美容院,家用美容仪的热度一直居高不下,瞄准家用场景的各功能性美容仪品类也更加精细化,同时还应看到,大众对于医美项目护理接纳度更高,全产业链各环节均在“提速加档”,带来更为优质、可靠且高性价比的肌肤管理方式。
精致护理的消费理念也推动着护发管理、身体脱毛仪备的热度呈现爆发式增长。受众对身材有追求也更注重健康和自在,如在内衣产品的选择上,关注塑型的同时,也追求更加舒适自然。
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仪式感全身护理是精致细节控必备的routine。每个人也许都需要在潮起潮落的生活里,有一瓶香水的陪伴。准备掉入“香坑”之前,可以看看这些不错的选择。
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国潮风起,吹向世界。从“一墩难求”到中国潮玩受热捧,从北京冬奥会到国际时装周,从日常消费到电子产品制造,国潮风尚强势,并迅速成为一种风尚,赢得Z世代的青睐。
据时趣洞察引平台数据显示,今年以来,众多国货品牌在严峻环境下悄然突围,在美妆、食品、服装、宠物等行业表现亮眼,尤其是美妆领域,国产品牌热度逆势增长,新国货锐不可当,与国力和民族自信心的增强同频共振。
我们欣喜看到,以往的国货新品有时候是以效仿其他海外品牌或平价替代姿势出现,如今的新国货,勇于开拓推出具有市场竞争力、满足消费者进阶精细需求的新品类。如从古方中汲取灵感添加运用到彩妆品中、开拓性研发出次抛冻干保养品类、以及深度钻研前沿家用领域的全肌肤层深度水光护理仪器等。
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OnlyLady x百位行业专研者x百件单品年度评选,呈现今年值得期待的必BUY诚意榜单,希望这份清单,可以助力大家更加轻松、、准确的甄选。
拓展知识:美容化妆品品牌排行榜大全